Here we U-GO! Z Energy (Z) has announced it is bringing a new low-cost self-service fuel station to customers in New Zealand.
U-GO – New Zealand’s newest fuel-only service station – is set to open its first site in April and aims to offer customers great value with its fast and convenient self-service model.
“We are seeing an increasing number of Kiwis who want a simplified, low-cost fuel and go option. The U-GO network will help us meet these customers’ needs,” says Z’s GM Customer, Andy Baird.
“We’ve identified a small portion of our existing network where we believe a self-service fuel station would benefit our customers, and we are working to turn these into U-GO branded sites. This will allow us to provide a consistent offer under the one brand.
“U-GO will bring greater competition into the self-service fuel retailer market in Aotearoa, and we think that’s great news for Kiwis.”
The offer is deliberately simple – a competitive local fuel price for all U-GO customers. There isn’t a co-located shop or any associated loyalty programme or fuel cards.
While growing a network of U-GO sites is a new initiative for Z, Andy believes there is a role for a variety of service station formats to serve the local market.
“Launching U-GO is about acknowledging there is an opportunity to evolve our offers to meet a variety of customer needs. As we grow the U-GO network, our Z-branded network will remain strong – with both brands having distinctly different offers that will appeal to different customer bases.”
The first U-GO site will be on Hillsborough Road, Auckland and is set to open in April. The second U-GO site will be on Manukau Road, Epsom.
