Waitoa Free Range Chicken has a new look and new flavours in time for summer, along with Carbonzero certification. Launching in butchery, Garden Lemon and Herb Fresh Family Roast Chicken provides flavour that appeals to all the family, and builds on the success of Waitoa Family Roast ranked #1 in Fresh barcoded scan sales*. In frozen Spinach and Cheese Chicken Kiev adds goodness with spinach to a mealtime favourite. Frozen Gluten Free Karaage Chicken Bites will bring the ever increasing popularity of Japanese inspired food to kiwi dinner plates. Supported by a significant marketing campaign across summer.
“As well as the Carbonzero certification we are also looking to further drive category sales with a new look and new flavours” says Ben Ward, National Business and Marketing Manager. Our redesign improves shelf standout and helps consumers with easy to understand on pack recycling information. Meeting consumers evolving taste preferences we are launching Garden Lemon and Herb Roast Chicken in butchery. In frozen we are launching Spinach and Cheese Chicken Kiev, and Karaage Chicken Bites. The brand will have significant marketing activity across the summer with TV and online video, radio, social and sponsored content, and billboard and bus advertising. We aim to significantly increase demand for the nation’s most popular protein by inspiring them to create delicious Waitoa Free Range Chicken meals over the summer”.
*Nielsen Answers to 18/07/2021 Butchery barcoded sales
For more information, visit www.waitoafreerange.co.nz or view our Facebook page or Instagram page. Orders can be placed with your Territory Manager or Customer Service on 0800 800 785.
