Prime Minister Christopher Luxon has officially opened Vitaco’s new expanded state-of-the-art manufacturing facility in East Tamaki, Auckland.
This new 364 square meter powder blending plant will increase production capacity by over 70% and importantly, enhance the work environment for the team. This facility is part of a $47 million capital expenditure program to build more manufacturing capacity and capability at the East Tāmaki and Penrose sites.
“Our expansion is not only a win for New Zealand’s economy but also a testament to the dedication and vision of our company that has been empowering Kiwis to live healthier lives for over a century. It’s been a pleasure to have the Prime Minister open our expanded facilities and meet our dedicated team,” said Vitaco CEO Craig Kearney.
The company, with its house of well-known and market-leading brands—Healtheries, Musashi, Nutra-Life, , and Athena—continues to shape the health and wellness landscape in New Zealand and beyond.
With an increasing global demand for health and wellness products manufactured in New Zealand, Vitaco’s expanded facility positions the company to meet growing consumer needs, maintaining the highest standards of quality and efficiency while also boosting export opportunities.
The expansion reflects Vitaco’s commitment to the country’s long-term economic growth, contributing in capital investment and playing a key role in solidifying New Zealand’s standing as a global leader in premium sports nutrition, health and wellness products.
“As we expand our operations, our focus remains on delivering the best possible products for our customers, while continuing to invest in the future of New Zealand. It’s crucial that we work with the Government to ensure regulatory processes are efficient and supportive of businesses like ours, enabling us to compete on the global stage,” said Craig Kearney.
