Supermarket chain Tesco in the UK is pulling out all the stops – well at least the bottle stops – to help customers pick the right wines for the important moments in life. From the first date, meeting the in-laws for the first time, or for that much anticipated night in, Tesco has the right wine to hit the spot.
In a new guide for customers – What To Drink Now – the retailer also provides a 30 second guide on how to pair wine and food. Tesco is recommending the following wines for occasions which include:
●Meet The Parents Chateauneuf du Pape
●The Wedding Day Cava (suitably celebratory, but affordable enough to keep guests watered all evening)
●Boys’ Night In Merlot (perfect accompaniment for a night in with the boys and a big bowl of crisps)
●The Anniversary Sancerre (a grown-up grape, evocative of that very first bottle)
The move comes after the retailer demystified wine shopping online and in store- with customer reviews, simpler and lower prices and more space given to bestselling wines. With the broadest wine range of any retailer in the country, with over 650 wines, Tesco is balancing the importance between choice and convenience, to help the millions of customers who buy wine at Tesco.
Tesco’s Master of Wine James Davis said: “There is something special about enjoying a fantastic glass of wine. At Tesco we don’t want anything to hamper that experience, which is why we’ve tried to make wine shopping so simple, you’ll think you’ve had one glass too many!
“With our new guide, simpler pricing and customer reviews, we’ll help you find the perfect wine for everything you eat, everything you attend and everything else.”
Tesco is also trialling a new wine finder www.tescowinefinder.com
, which will help customers pick the perfect wine to suit their tastes. With simple questions like ‘how strong do you like your tea?’, or whether you prefer a roast to more exotic meals, the new app will help customers find their perfect wine.
