Tic Tac® is set to Share The Positivity with four local charities, Brainwave, OzHarvest, Australian Wildlife Society and KiwiHarvest. The brand’s latest campaign will give 20 lucky Tic Tac fans the chance to win $1000 for themselves and gift $1000 to their charity of choice.
Manufactured in Lithgow, New South Wales for over 40 years, Tic Tac has played an active role in the community for many years. Tic Tac’s latest campaign which builds on the brand values of connecting with others, giving back to the community and inspiring shoppers to share moments of positivity.
“To create a campaign that not only spreads kindness and raises awareness around important issues but also spreads joy within our community is a really exciting opportunity. We’re thrilled that Share the Positivity will spread a little joy among Tic Tac fans and support important charities across Australia and New Zealand,” said Azzurra Puricelli, Senior Marketing Manager at Ferrero ANZ.
For Share the Positivity, Tic Tac® has selected four local organisations known for their vital support within the community. Long-term partner Brainwave, supports children with brain injuries or illnesses and their families, while the Australian Wildlife Society works with wildlife organisations across Australia to conserve our countries’ unique flora and fauna. Tic Tac® already works with OzHarvest and will be extending their collaboration to deliver food relief around the country and across the ditch – supporting OzHarvest partner, KiwiHarvest, for the first time.
Tic Tac® will be rolling out the limited edition Share The Positivity packs on shelves across Australia and New Zealand from Monday May 8, 2023. To enter, consumers can simply purchase one of the limited edition packs, scan the QR code or enter online at tictac.com.
Winners will receive a $1000 gift voucher and be able to nominate which of the four participating charities they would like to donate this to. The competition will close on Friday June 16, 2023.
Tic Tac’s® Share The Positivity packs will be available to purchase in all major supermarkets, independent, and petrol and convenience channels in 24g packs and 49g packs.
Did you know?
Tic Tac’s iconic breath-freshening mints in a signature flip-top box have been made in Lithgow, Australia since 1976. Always surprising customers with fresh taste sensations, Tic Tac® has grown to become one of the world’s leading brands in pocket confectionery with a wide range of minty, fruity and original flavours.
