M&M’S updates branding and characters to be more ‘inclusive’
This new global commitment by M&M’S forms just one part of Mars’ ambition to deliver on a world where society is inclusive.
marketing
How are Covid ads effectively resonating?
The increasing rate of media consumption during the pandemic has been game-changing for marketers.
Lewis Road scores Gold at WorldStar Packaging Awards
Lewis Road Creamery’s 100% recyclable (rPET) milk bottle has been recognised in the special Sustainability Category.
Most trusted NZ brands revealed
Which brands have been noted by New Zealanders for consistently being genuine, authentic and reliable?
Sustainable brands can pivot with purpose to help address Covid-19
Research has shown that consumers care about companies who support causes that matter to them.
Your consumers need you
Many of the brands we know and love today built strong customer loyalty during times of adversity, says Carl Carter, Head of Marketing Strategy at IRI.
Coca-Cola No Sugar launches in NZ
NZ is one of the first countries in the world to try Coke No Sugar, one of the biggest launches of a new Coca-Cola since Coke Zero was introduced.
Pic’s Peanut Butter to hit shelves in China
New Zealand’s famous peanut butter will be available on Chinese supermarket shelves this month.
New collaboration for NZ primary industries
Quicker and easier entry to the complex mainland China market will be assisted by a new collaboration of New Zealand primary industry businesses.
Do More for the All Blacks – new campaign
Designed to support the All Blacks in a very Kiwi way as they take on the challenges that the remainder of 2014, and 2015 will bring, Do More will be a production with a difference. It will be written by, directed by and starring everyday New Zealanders.
Countdown backs New Zealand Commonwealth Games team
New Zealanders will have the opportunity to send handwritten messages of support to their favourite athletes as part of Countdown’s sponsorship of the New Zealand Commonwealth Games team.
Golden anniversary for Nutella
Nutella is about to turn 50 and last year some 365 million kilograms of the popular spread were consumed in more than 150 countries around the world.