Why less can often mean more in the trade mark space
The speed by which brands come to market in the food and beverage industry can create a tendency to cast the net wide but with a short-term view when considering trade mark protection.
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Hellers donates its 2 millionth snag to school sausage sizzles
Hellers began its Sausages for Schools initiative to help schools fundraise back in 2012 and has helped to raise $4 million for schools the length and breadth of Aotearoa.
Great Opportunity for Young Bread Bakers
The NZAB “Young Bread Baker of the Year” is an award presented annually to the best newly or nearly qualified bread baker in New Zealand.
Innovation to grow your brand
There is no debate that innovation is the cornerstone of brand growth. Brands must evolve or they risk shortening their life cycle. However, in today’s disrupted world, brands must innovate differently.
Getting more value out of your IP
Good IP portfolio management can help businesses to better realise the economic benefits of their intangible assets.
will&able celebrates their third birthday
It’s will&able’s third birthday which means will&able has officially been creating work for kiwis with disabilities for three years!
Silver Fern Farms’ Sure Fire Tips for Sure Fire Results
Silver Fern Farms’ Sure Fire Tips for cooking red meat to perfection showcases their best cuts, increasing consumer cooking confidence.
New Fresh First Food Box
Fresh First, your new in-home food sampling experience. Visit freshmedia.co.nz and secure your spot in the next box.
Are ‘clean labels’ becoming more important than your brand?
We have become very familiar with the ‘clean labelling’ movement of omitting certain nasty ingredients and attributes and replacing these with wholefood and natural ingredients. But to what extent are such claims influencing the consumer more than the brand itself?
Ma Baker supports Pink Ribbon Breakfast
Ma Baker is honoured to support Breast Cancer Foundation NZ by being an official Pink Ribbon Breakfast sponsor for 2022.
Coca-Cola in New Zealand rolls out Health Star Rating labelling system
As part of its commitment to help Kiwis consume less sugar, Coca-Cola in New Zealand* is continuing to roll out the voluntary front-of-pack Health Star Rating System and is transitioning from the energy icon to stars on its packaging.
Are your brands protected? Five essential steps for FMCG Businesses
IP won’t always be front-of-mind for busy FMCG professionals, so it’s important to revisit and re-assess your position as often as possible.