The World Brand Design Society Awards is an independent and prestigious awards scheme that celebrates the significance of commercial design and its role within society and global economics. The awards, in particular, aims to champion creative agencies and studios of all sizes from around the world. Onfire was recognised across a variety of categories for their work from FMCG through to boutique retail.
Projects recognised included Onfire’s brand and packaging refresh for Fakieh Poultry, Saudi Arabia’s largest privately owned poultry company, Nutrideer pet supplements branding and packaging, Tuffy Paper Towels branding and packaging, and Benny’s Bike Shop brand identity.
‘It’s not the size of the dog in the fight, it’s the size of the fight in the dog.’
This has been the driving purpose for Onfire, the way they do things, the way they work and the calibre of work that they produce. As an agile studio in New Zealand, they take great pride when their work gets recognised by industry peers on a global stage.
At this year’s World Brand Society Awards, Onfire were listed in the Top 10 design agencies from around the globe. Onfire’s Sam Allan said, “We are thrilled with this announcement, even more so as this marks the same achievement for the fifth year in a row. Great recognition for our awesome clients and for our ideas making an impact abroad”.