When multi-award-winning OMG! Decadent Donuts Australia decided to expand internationally, it was only natural that New Zealand became the first destination.
OMG! officially arrived in New Zealand in June 2024, with Auckland locals and master licensees Rod and Carmelle Palmer proudly at the helm. The enthusiastic pair have a clear goal of becoming New Zealand’s number-one national donut company.
Renowned for their inclusivity, the scrumptious, hot, fresh donuts appeal to everyone due to their soft, fluffy texture and unique menu of sugars that dust the donuts.
100% natural with nothing artificial and vegan, the donuts are free from gluten, dairy, eggs, wheat, yeast, nuts, and sulphites, with the sugar dusting made from real fruit, vegetables, and spices.
These donuts have an almost cult-like following and are especially beloved by those with dietary restrictions due to food allergies, intolerances, or beliefs or cultures that dictate specific foods. They maintain the Vegan Australia certification and have gained accreditation with Coeliac New Zealand.
To bring the unique product to market in New Zealand, Rod and Carmelle have replicated the successful business model established in Australia, fostering independent ownership under a licensed model across multiple territories in New Zealand.
“What is so exciting is the almost endless options for where the donuts can be made and sold,” Carmelle said. “Trading locations span a diverse range of options from high-traffic areas such as service stations, traditional places like kiosks in shopping centres, and brick-and-mortar shops. But less traditional locations work brilliantly as well, with a mobile model trading at farmers’ markets, community events, and festivals.”
A bonus for New Zealand entrepreneurs who take up the opportunity to make and sell OMG! Donuts is that under the licensed model, there are no royalties or levies paid, and 100% of what they earn, they keep. It’s a low-cost entry for a turnkey business, with equipment, training, marketing assets, and startup stock included.
Each independent business owner is awarded a geographic territory. Within that territory, they can operate in as many locations as they wish.
Although only commencing in New Zealand in June 2024, Rod and Carmelle have already seen huge demand for people wanting to take up the business opportunity. At the time of printing, two territories have already sold.
Rod and Carmelle are proving the demand for the donuts is high. They’ve been trading at pop-up locations around Auckland and experiencing long queues wherever they have been, fostering a high demand to be more available. “Many of our customers have had OMG donuts before, like us they had tried them while in Oz and dreamt of them since,” Carmelle added.
“They become so excited when they see us here in New Zealand. Others have never heard of us and literally just follow their noses to the source of the delicious scent of hot, fresh donuts cooking. We are certainly grateful to be so busy and to be bringing smiles to Kiwi faces with our humble donuts.”