Lindt is bringing excitement to Easter with the launch of GOLD BUNNY Salted Caramel – the first new flavour for Australia and New Zealand since 2015. This eagerly anticipated addition to the GOLD BUNNY range blends Lindt’s signature milk chocolate with rich, buttery caramel pieces and a delicate touch of sea salt, delivering a perfectly balanced indulgence.
For over 70 years, the GOLD BUNNY has been at the heart of Easter celebrations around the world. In New Zealand, it has become a beloved staple, from Easter egg hunts to joyful gifting, delighting chocolate lovers year after year.
The secret to the indulgence of GOLD BUNNY Salted Caramel lies in its carefully selected ingredients. The Lindt milk chocolate base delivers a wonderfully creamy and velvety texture, while the caramel pieces add a richness, complexity and delightful crunch. A touch of finest sea salt balances and enhances the caramel’s sweetness, creating a perfectly balanced taste sensation that excites with every bite.
Lindt Master Chocolatier Thomas Schnetzler said: “Salted caramel is one of the most loved flavour combinations, and we’re thrilled to introduce it to our GOLD BUNNY range. We’ve carefully crafted this new flavour to celebrate the combination of the luxurious richness of our milk chocolate, the deep complexity of caramel, enhanced by the touch of sea salt. We can’t wait for both new and loyal Lindt fans to experience the new GOLD BUNNY this Easter.”
While this is the first new flavour for the region in a decade, the GOLD BUNNY portfolio has evolved over the years with different sizes, limited edition foils, and the GOLD BUNNY Block in 2024, keeping Easter traditions fresh and exciting.
Last Easter, Kiwis consumed 4 kilograms per person, reinforcing the strong demand for premium seasonal treats. The popularity of salted caramel has also soared globally in recent years, and New Zealanders have embraced it as a go-to flavour across desserts, ice creams, and confectionery.
With its signature gold foil and an elegant blue ribbon and bell, GOLD BUNNY Salted Caramel is as stylish as it is delicious. Whether enjoyed as a personal indulgence or shared with loved ones, this new addition to the GOLD BUNNY family is sure to delight chocolate lovers of all ages.
Make Easter Sparkle with the new Lindt GOLD BUNNY Salted Caramel (RRP $9.99).