In an exciting collaboration, two of New Zealand’s most iconic brands, Fruju and Just Juice, have partnered to develop the limited edition Fruju Just Juice Tropical ice block. This delightful frozen treat is set to transport Kiwis to a tropical paradise with every bite over the summer.
Launching nationwide in October, Fruju x Just Juice Tropical will keep you cool this summer, pairing the Just Juice Tropical flavour of Pineapple, Orange, Mango, and Passionfruit we all know and love into refreshing frozen Fruju. Made with real fruit juice, this frozen treat promises an authentic taste experience that captures the essence of a tropical island getaway.
Lisa Pearce, Marketing Manager, Nutrition & Hydration at Frucor Suntory – Oceania, expressed the spirit of this partnership, saying, “Imagine capturing the flavours of a tropical island getaway and freezing it into a delightful treat. That’s the experience we’re offering in our collaboration with Fruju and Just Juice.”
With a shared commitment to authenticity and real fruit goodness, this collaboration has been a fun journey for both brands. Pearce added, “Bringing together the tropical vibrancy of Just Juice with Fruju’s cooling expertise has been exciting as we look for new ways Kiwis can enjoy the refreshing flavours of Just Juice Tropical.”
Ben Schurr, Head of Tip Top said “It was a natural fit to combine two iconic Kiwi brands. At Tip Top we take pride on using real fruit juice, and natural colours and flavours in Fruju ice blocks. We’re delighted to be working together with Frucor Suntory to bring Fruju and Just Juice Tropical ice block to market.”
Fruju Just Juice Tropical single serve sticks will be available in petrol stations and dairies from 9th October. Multipacks will also be available at local supermarkets from 23rd October.
Fruju is a registered trademark of Tip Top Ice Cream. For more information, please visit https://www.tiptop.co.nz.
For more information on Frucor Suntory, its brands, and its commitment to social responsibility, please visit www.frucorsuntory.com.
Just Juice is a registered trademark of Frucor Suntory Limited New Zealand.