Breadcraft is celebrating 80 years of baking delicious bread products for Kiwis! Their secret to success – a passion for innovation and a family-based business that moves with the times.
Based in the Wairarapa, Breadcraft supply innovative Rebel Bakehouse wraps and bagels and delicious, hand-crafted Cottage Lane artisan bread to supermarkets, food service and hospitality customers in New Zealand and beyond.
It was one of the first bakeries to bring artisan European style loaves such as Ciabatta and Sourdough to New Zealand, using a unique San Francisco born 80 year-old sourdough starter bug.
Their innovation focus has accelerated recently with their launch of Rebel Bakehouse wraps in 2019 positioning Rebel as the clear No.2 wraps brand with over *85 percent share of gluten-free wraps. They’ve doubled down on their commitment to producing NZ’s best gluten free wraps and the NZ Food Awards judges obviously felt they’ve achieved this, awarding them the ‘Health & Wellbeing’ Award at the 2022 NZ Food Awards for their Gluten Free Sourdough & Super Seeds Wraps.
2022 saw Rebel Bakehouse Bagels hit the market, rising in just nine months to *23.1% share of the market*. The range has it all with innovative flavours such as Low Carb Max and Sourdough along with firm favourites Three Cheese, Sesame Seed and Original and their latest limited edition, Brioche Bagels. Fully-sliced, with ingredients right through the dough, 4-5 health star ratings, high impact packaging with inspiring recipe imagery and great in-store execution have all come together for success.
So what about the next 80 years? “With our team, anything is possible! We’re committed to delivering top of the range, healthy innovative products that boost our consumers wellbeing. We need to keep our big ideas under wraps but, watch this space for our next innovation”, says Kerrie Brown, National Sales Manager.
*IRI Scandata: NZ Grocery, Quarter to 11/12/22 $ Market Share
