Shopper Marketing agency Energi worked closely with SPCA to launch the SPCA Animal Welfare Certified program. Developed by the SPCA Science team in collaboration with farmers, to raise the standard of care for farmed animals to meet higher animal welfare standard.
The integrated media campaign of paid, earned and owned platforms and channels, utilises reach mediums of radio, video and path to purchase Digital Outdoor complemented with a comprehensive Social Media campaign to educate conscious consumers on farming with care practices.
Energi Director of Integration, Louise Bentley says: “Flagging the farming with care initiative to the supermarket shopper prior to embarking on their weekly shopping missions ensures the good work of SPCA is also supported within FMCG producers of food. With the proliferation of supermarket products competing for space, and brands competing for hearts and minds, this program actively encourages brands and products to aspire to more ethical farming practices. For farmers planning today, how they will grow future food to fulfill future demand, ethical food growing can become their why too. Looking for brands displaying the SPCA blue badge while undertaking the weekly shop, actively encourages ethical farming and for the shopper, purchasing these SPCA Certified brands, comes with a bonus, it shows they care too.”
For further information contact louise.bentley@energi.co.nz
About Energi
Energi is a Shopper Marketing engaging with FMCG brands and products since the 80’s. Energi provides research, strategy, design, packaging and marcomms, including video, radio, print and digital including social media strategies and content to elevate brands over time and drive demand today.
