Roy Morgan 2016 Customer Satisfaction Awards winners announced

Roy Morgan 2016 Customer Satisfaction Awards has announced the winners of the 14 retail categories last week in Melbourne.

Returning champion Aldi once again took out the Supermarket of the Year award.

The Liquor Store of the Year award went to First Choice Liquor while Guzman y Gomez picked up the Quick Service Restaurant of the Year award.

The award for Chemist/Pharmacy of the Year went to Soul Pattinson.

“What a tumultuous year 2016 was for the retail industry! Several high-profile businesses that Roy Morgan has been measuring for years suffered major blows. First, there was Dick Smith going into receivership back in January, then Eagle Boys Pizza went into voluntary administration, followed by the collapse of kids’ wear chain Pumpkin Patch and shoe store Payless Shoes,” Michele Levine, CEO of Roy Morgan Research said.

“However, it wasn’t all doom and gloom. Our Retail winners prevailed in this often challenging environment, steadfastly providing shoppers with a level of service that not only set the standard for their categories, but paved the way for the repeat business and invaluable word-of-mouth recommendations that go hand in hand with a satisfied customer base.”

Levine said retailers have to adapt and be ready for challenges in the changing “times of technological upheaval, economic uncertainty and increased competition from the seemingly endless influx of internationals (including the daunting prospect of Amazon’s Australian arrival later this year).”

“But not everything is in flux: the importance of customer satisfaction remains a cornerstone of retail success, and our winners clearly understand this.  Congratulations to all of you, for not losing sight of the consumer amid industry-wide disruption,” she added.

Complete list of Retail winners for 2016: