Over the last few years, oat milk has become the number one plantbased milk choice for customers, and remains a top seller in the longlife milks category, outselling other non-dairy milks like almond and soy milk, says George Lim, Foodstuffs North Island Category Manager Breakfast Foods.

He explains: “This surge in popularity can likely be attributed to several factors. Firstly, oat milk offers a tasty solution for those with

lactose intolerance or following a vegan diet, allowing people to enjoy their favourite cereals, coffees, and smoothies without dairy.

“Secondly, oat milk is often perceived as being a healthier choice and has a reputation for being lower in fat and containing more fibre compared to traditional dairy milk. ‘Boring Oat Milk’ continues to be one of our top-selling plant-based milks as it continues its rapid growth year on year.”

Kellanova launches new Kellogg’s® Nutri-Grain® High Protein Crunch

Global cereal and snacking company, Kellanova, is launching a NEW protein-packed cereal, Kellogg’s® Nutri-Grain® High Protein Crunch Choc Malt flavour, created for the ANZ market. The delicious new addition to the range mixes the iconic Kellogg’s® Nutri-Grain® cereal with high protein choc balls, creating a delicious Choc Malt flavour everyone will love.

The new cereal has been created specifically to help fuel the lifestyles of active Kiwis, especially growing teens, and meet their protein needs. With 12.7g of protein per serving, Kellogg’s® Nutri-Grain® High Protein Crunch delivers a delicious protein hit, providing 25% of the recommended daily protein intake in a single bowl. It is a nutritious and tasty choice for those seeking out the iconic flavour and crunch of Kellogg’s® Nutri-Grain® that Kiwis know and love, with more protein than ever before.

The launch of Kellogg’s® NutriGrain® High Protein Crunch reflects the increasing consumer demand for protein-rich foods, with 7 in 10 (72%) shoppers believing high protein is important when choosing a breakfast food*. The new cereal is designed with extra protein to support lean muscle growth and development, and essential nutrients to help unlock and release energy.

Dr Gina Levy, Senior Nutrition Manager, Kellanova ANZ, explains: “A nutritious breakfast sets us up for a positive start to the day, but breakfast is the meal where people generally don’t get enough protein. By opting for a proteinrich breakfast, like Kellogg’s® Nutri-Grain® High Protein Crunch, Kiwis can ensure they are getting the benefits of protein early in the day. Protein is important for appetite control, building and maintaining lean muscle and supporting healthy bones. A bowl of Kellogg’s® Nutri-Grain® High Protein Crunch is an easy way to get a quarter of your daily protein needs before even leaving the house in the morning.”

Robert Saunders, Marketing Manager, Kellanova NZ, adds: “As New Zealanders increasingly prioritise protein-rich choices to power their mornings, Kellanova has created Kellogg’s® Nutri-Grain® High Protein Crunch, extending our protein proposition. The new addition to the Kellogg’s® Nutri-Grain® range is

perfect for active Kiwis looking for a nutritious choice to fuel them through their busy mornings.”

Kellogg’s® Nutri-Grain® High Protein Crunch will be hitting shelves in New World and PAKnSAVE stores from the end of August with a RRP of $11.50 for a 500g pack.

To learn more about Kellogg’s® Nutri-Grain® High Protein Crunch and other delicious cereals from Kellanova, visit https://www.kelloggs.co.nz/ en_NZ/brands/nutri-grain.html

*Research source: Kellanova, Breakfast Usage & Attitude Study, IMI (2023)

New on-the-go option

Goodman Fielder’s Meadow Fresh is launching a new range in the convenience breakfast space. The New Zealand dairy brand has launched Quick Brekkie, saying it offers a convenient on-the-go nutrition option that is high in protein, fibre, and calcium. Developed in partnership with basketballer Steven Adams and produced from New Zealand dairy, the Quick Brekkie range is gluten free and free from artificial colours or flavours. Unopened, this new product does not need refrigeration.

“The launch of Kellogg’s® Nutri-Grain® High Protein Crunch reflects the increasing consumer demand for protein-rich foods”

Stat Attack is back – with new exciting news!

Here’s to another year of collecting the highly sought-after Weet-Bix Stat Attack cards!

This year’s new news is that, for the first time, Weet-Bix is giving young kiwi kids and those young at heart the opportunity to create their own digital Stat Attack card. Purchase your specially marked Weet-Bix packs and scan the QR code on the inside of the pack, take the quiz and generate your very own digital Stat Attack card. Once the card is created it can be shared online with friends and family.

Stat Attack Create Your Own Card enables Kiwis to visually see their dreams come true, allowing them to step inside the shoes of iconic rugby players – whether that be the All Blacks or Black Ferns. Fuelling their passion and unlocking their imagination to be on the same cards as their favourite players!

This year we also introduce the first Black Ferns Gold Card, which is an extremely limited edition, and what a better player to introduce this than Kiwi legend Farah Palmer.

Packs are on shelf from July to September, or until stocks last, so be quick!

For more information head to https://weetbix.co.nz/statattack/

MiteyCo: Award-winning success and exciting new brand

MiteyCo Brands is making a growing impact with their award-winning allmite gold, a tahini-based yeast spread that stands out for being delicious, healthy, and versatile. By blending creamy tahini with savory nutritional yeast, allmite gold delivers a premium option in the yeast spreads category, which has seen little innovation in over 50 years. Its unique range of three flavours—Original, Mild Chilli, and Three Seed—add a fresh perspective and modern twist to this longestablished category.

“We are thrilled with the support we’ve received from retailers across the country and excited about the growing interest in international markets,” says Shannon Kelly, Managing Director and Co-founder of MiteyCo Brands. “allmite gold is now available in over 300 stores nationwide.”

Building on this success, MiteyCo has launched allnice, a new tahini-based sweet spread. allnice is crafted to offer a healthier indulgence, featuring allnice Chocolate as its hero flavour, along with three other enticing variants set to debut early next year. The allnice range is nutfree, plant-based, and free from palm oil.

Laura Fisher, Marketing Director and Co-founder, shares: “We are dedicated to building brand awareness and driving in-store purchases for both allmite gold and allnice. To further engage consumers, we’re excited to implement a variety of promotions and activations, including in-store tastings, interactive events, and targeted marketing campaigns. These efforts will help strengthen our connection with customers and support continued growth.”

To become a stockist of allmite gold or allnice, contact admin@miteyco.com or visit us on Upstock.