Poppables Sea Salt is the newest addition to the delicious Bluebird Poppables range, with less than 105 calories per serve. With no artificial colours or flavours, and no added MSG, Poppables Sea Salt will cater to consumers moving towards lighter snacking alternatives.
The Alternative Snacking segment continues to experience growth within the Salty Snacks category, growing at 18% vs YA#. It is now worth $44.7 M, demonstrating consumers’ strong desire for alternative snacking options (Source: IRI scan
data, Grocery, MAT to 30 January 2022).
These delicious crispy potato bites will be the ideal snacking solution for consumers looking for snacking alternatives that don’t compromise on taste.
Key claims front of pack:
• Less than 105 calories per serve
• No artificial colours, no artificial flavours, no added preservatives
• No added MSG
Ref: NZ Grocery Total Alternative Snacking (MAT To 30/01/22 Quarter To 30/01/22)
Dollars $44,977,240.00 $11,070,397.00
Dollars Growth % YA 18.0 4.1
