Retail footprint just became a realisation for more companies across the country with the launch of Pop Up Now today. The brand new business developed by awarded design agency Spaceworks is an online one-stop solution for location and roll out of pop up stores and events around the country.
Designed specifically to provide an end-to-end service by simplifying and consolidating the process of sourcing space and fitting out the store, Pop Up Now is a connector, helping retailers and landlords or leasing agents to enter a mutually beneficial situation without any headaches or holdups.
“Retail is far from dead, in fact its changing at a pace that I haven’t experienced in my career,” said Lizzi Hines, founder and Director of Pop Up Now by Spaceworks. “Temporary retail including clearance and pop up stores is now an $80 billion a year industry worldwide, a proof point of evolution and the desire from consumers to actively participate in purchasing. Pop Up Now has been created to lead this retail revolution in New Zealand by providing space, suppliers, advice and know-how in one accessible site that encourages brands to participate in this movement.”
Pop Up Now takes the hard work out of building pop ups for retailers and filling empty shop spaces for landowners and leaseholders. Not only does it provide a listings component of available store space around the country it provides a directory of trusted suppliers that can deliver all fixtures and fittings needed to get the doors open to the store.
“Cordless phones to cabinets, Wi-Fi to wire hangers, anything imaginable needed to set up shop is in our online directory of the best in the business,” says Hines.
The site also draws on its sister companies design and aesthetics expertise by providing advice on layout, how to maintain brand integrity and generate sales through clever design.
In addition to the site, www.popupnow.co, a Pop Up Now app is being designed so that shoppers can find out where all the hot pop ups, clearance stores and launches are in their neighbourhood.
“In the past pop up shops have been a vehicle for ‘indie’ retailers, but Pop Up Now has been designed so that it opens doors for the entire retail industry. It provides opportunities to retailers who wouldn’t ordinarily have the courage or know-how to have their own retail space or the time to create a short-term lease. And, it’s not just retailers who triumph with pop ups – landowners and leaseholders can fill their retail site reducing the financial strain of having an empty space. It’s a win-win situation for everyone,” concludes Hines.
