Trident, the No 2 Brand in Value of the Cooking Noodle Category (Iri NZ Express Smartview, MAT 29/03/2020, Dry + Wet Segment), is now launching a new Organic Plant Based Noodle available in 2 different flavours: Edamame and Black Bean. Trident Brand already presents across the 4 segments (Simmer, Instant, Dry and Wet) is expanding its Dry segment range, a segment in double digit growth in Value. Vegan and health-conscious consumers will be delighted to have a healthier Noodle option on shelf. Indeed, health and wellness continues to rise in popularity (+13.5% in Value as per IRI SOTN 2019). The properties of this new line ticks all the boxes that consumers are looking for:
- Vegan Friendly (100% Plant Based)
- Gluten Free
- Organic
- Great Protein per Serve
- Excellent Source of Fibre
- Low in Saturated Fat and Salt
To inspire consumers, the Trident back of pack has delicious, easy to make vegan recipes.
Available in supermarkets from July, RRP $4.50
For more information contact the Hutchinsons Customer Service Team at NZCustService@hutchinsons.co.nz or phone 0800 555 258
To see the full Trident range, visit our website : tridentfoods.co.nz
