A recent Nielsen survey reports that globally, 61% of respondents* are actively seeking products with healthful ingredients and Kiwi consumers are no different. They are jumping on board the healthy food band-wagon in steadily increasing numbers. They are keen to choose healthier food products, understand provenance and are eager for information on how to integrate healthy foods into their family meals without compromising on taste.
The team from Healthy Food Guide magazine have recently launched a consumer expo which provides a platform for manufacturers to meet directly with their key target audience.
“With so many new food products appearing on the supermarket shelves, shoppers are often confused and are looking for information to make their weekly shopping easier and healthier,” says Healthy Food Guide Editor Jenny de Montalk. “Our new healthy food expo, Healthy Food Guide LIVE! provides people the chance to discover new healthy products, sample and talk directly with food manufacturers”.
Healthy Food Guide LIVE! is a major consumer event, which showcases a huge range of delicious gluten-free, allergy-friendly, dairy-free, vegan, paleo and just plain healthy food options for them to try. As well as the exhibition stands, there’s recipe and fitness demos, plus seminars by NZ Health Experts, making it the place to be for all things healthy.
This event runs in Auckland on 20-21 May and in Christchurch 28-29 October 2017.
Go to healthyfoodlive.co.nz or email aimee.fraser@hlmedia.co.nz for more information.
* Source: Nielsen Global Retail-Growth Strategies Survey, Q3 2015
http://www.healthyfoodlive.co.nz/
