A new Farro store has been confirmed for downtown Auckland, at Commercial Bay.
The store will hold a curated offering of Farro’s most popular products, with a focus on convenience. The space is just 50sqm and is located on the ground floor of Commercial Bay, near Bluebells and Lorna Jane.
“We are trialling a new smaller concept in a city environment – a first for Farro,” says a spokesperson. “At this stage we are projecting an early November opening.”
Farro’s famous lunch deli offering will be available, including fresh salads and sandwiches, pre-packed and ready to grab and go. A broad deli range (cheese, crackers, charcuterie, antipasto), and a pre-order morning tea offering will be available for office catering.
A selected range of meats, produce, and grocery essentials will cater to those wanting to pick up dinner on the way home.
“A key part of the range will be the Farro Kitchen ready-to-cook meals – our fastest-growing category,” explains a spokesperson.
This will be Farro’s eighth store in Auckland, the first having opened in Mt Wellington in 2006. Other stores include Grey Lynn, Mt Eden, Epsom, Orakei Bay, Mairangi Bay, and Smales Farm, which opened in February of this year.
About Farro
• Farro was founded in 2006 by James and Janene Draper with a view to supporting local artisans and offering Aucklanders an always-on farmers’ market experience.
• Farro has 400+ employees across the business, and over 450 suppliers.
• With Commercial Bay, Farro has eight stores across Auckland and a growing online store that delivers nationwide.
• The Farro team prides itself on having the highest standards across everything they do, from animal welfare standards, to sustainable sourcing, to tracking down the freshest, best food in New Zealand and beyond.
