Marketing

The white can returns

This year marks the 110th anniversary of New Zealand’s inaugural rugby tour of the UK, in which the team, affectionately known as the Originals, won 34 out 35 games on tour and put New Zealand on the map.

Honey products by Mother Earth

With a splash of colour, distinctive packaging, and a range of versatile products, Mother Earth is sweetening the honey aisle in supermarkets with their new honey range made by New Zealand bees.

Do More for the All Blacks – new campaign

Designed to support the All Blacks in a very Kiwi way as they take on the challenges that the remainder of 2014, and 2015 will bring, Do More will be a production with a difference. It will be written by, directed by and starring everyday New Zealanders.

Pies go nationwide

The I Love Pies brand, which is well established in the North Island, has now launched in the South Island. The handmade pies are baked in Christchurch and are now being stocked in selected South Island Pak’nSave, New World, Countdown, and Raeward Fresh (Christchurch) stores.

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