The sun is out and it’s finally that wonderful time of the year where we can kick back, fire up the BBQ, and enjoy catching up with family and friends.
Waitoa Free Range Chicken is excited to launch its new collaboration with an award-winning BBQ rub partner: The Four Saucemen – a first for the chicken category here in Aotearoa.
This high-profile pairing introduces a burst of flavour for three on-trend, pre-marinated products for the BBQ Hot Honey Chicken Wings and ‘The Chicken Rub’ flavoured Drumsticks and Butterflied Chicken. Perfect for the iconic Kiwi BBQ occasion and just in time for peak summer season.
Launching this summer (as seen on the cover of this issue) to align with “sizzle season,” this new range brings convenience and flavour to consumers across the country. Designed to make it easy for Kiwis to fire up the BBQ, and create a delicious and easy meal, these pre-marinated chicken options are perfect for those summer get togethers.
With expertly seasoned free-range chicken, Waitoa is all about helping Kiwis spend less time in the kitchen and more time enjoying those classic summer moments with family and friends.
The Hot Honey flavour delivers a classic sweet and spicy kick that’s bang-on for those keen to add a bit of flair to their meal, while The Chicken Rub offers a bold sweet and smoky southern American style seasoning that enhances the natural goodness of Waitoa Free Range chicken. Both flavours are designed to let Kiwis step up their BBQ game, delivering tender, juicy chicken that’s ready to cook, without any fuss.
This exciting new range offers more than just convenience — it’s about making the summer meal easy and unforgettable.
With Waitoa’s ongoing mission to increase sustainability and animal welfare, these products will tempt Waitoa fans and new customers who are looking for a solution specifically designed for the BBQ. With a sharp focus on product innovation, Waitoa has also just released their new brand campaign ‘All the feels for all the meals’ which features specific advertising on this range from January. This BBQ ad campaign forges an emotional connection with consumers through the warm, cosy moments experienced over a tasty meal of Waitoa Free Range Chicken. Waitoa has significantly invested in the brand campaign and this Four Saucemen BBQ collaboration to drive sales and attract new shoppers to the free-range chicken category.
For more information and orders visit https://www.waitoafreerange.co.nz/contact-us/
Hellers has your Summer BBQ sorted: New flavours, classic quality
This summer, Hellers is here to elevate every Kiwi barbecue with a new range of mouthwatering products and flavours. Known for its consistent, crowd-pleasing offerings, Hellers continues to lead New Zealand’s BBQ market, adding even more options to satisfy a variety of tastes with their latest lineup of sausages, burgers, and summer BBQ essentials.
For sausage lovers, Hellers are a launching another limitedtime offer in their precooked sausage range with new Cheesymite. Last summer’s impressive performance with Burger Rings & Rashuns Precooked Sausages contributed over $1 million to the category. These new ready-to-eat sausages come in a convenient 530g pack size, making them the perfect choice for families and groups alike. Just heat, serve, and enjoy – they’re a quick, easy solution for spontaneous summer gatherings.
Hellers are also introducing two exciting new fresh sausage flavours in collaboration with New Zealand’s own Rum and Que. Award-winning Homegrown Lamb sausages* and Beef & Porter sausages using seasoning from Rum and Que bringing a sophisticated twist to traditional BBQ flavours. Part of Hellers’ premium Craft range, these sausages combine quality ingredients with bold seasoning to offer a taste experience that’s memorable and unique.
As New Zealand’s top contributor to the fresh sausage market, Hellers’ new additions align with the nation’s preference for bold, locally inspired flavours that enhance any BBQ spread.
Smashing it out this summer, Hellers new burger lineup will delight burger enthusiasts, featuring premium options in their signature “Smashed Burger” format, which gives a larger, thinner pattie for optimal bun coverage and flavour in every bite. The new two-packs include Angus Beef, Ol’ Smokey Beef & Brisket, and Beef & Caramelised Onion. These burgers are crafted with premium cuts and pack the flavours that are bound to be a hit at any gathering.
With over 40% of the fresh sausage market share, plus a significant presence in the precooked sausage and fresh burger categories, Hellers remains the go-to choice for New Zealanders seeking highquality meats for their summer barbecues. From sausages that cook up in a snap to uniquely seasoned fresh options and gourmet-style burgers, Hellers has everything you need to make this barbecue season one to remember. So, fire up the barbie, invite your family and friends over, and let Hellers handle the rest.
*Homegrown Lamb won a bronze medal in the Traditional Category at the 2024 Great NZ Sausage Competition
