Kohinoor Foods, a leading manufacturer of rice products, cooking sauces, ready-to-eat meals and snack foods, has appointed Pavé Foods as its representative in the New Zealand and Australian Grocery and Food Service channels.
Based in India, Kohinoor exports to over 60 countries and its products are ranged in some of the world’s largest retailers, including Walmart, Tesco, Coles and Woolworths. Their large scale and intensive focus on quality has proven a compelling offer; they are ISO 9001:2000 certified and US-FDA compliant.
A small range of Kohinoor products has been available in New Zealand for several years and Pavé believes there is significant potential for growth. Pavé Brands CEO Angus Hamilton says: “Kohinoor offers a winning combination of amazing flavours, outstanding product quality and value for money, so their products will be well received in New Zealand. We’re very excited to represent them.”
Kohinoor is the #1 brand of rice in India and is regarded as an iconic Indian company. With around 200 products and very strong brand equity in the New Zealand ethnic community, Kohinoor gives retailers the opportunity to substantially enhance their International product ranges.
For more information, please contact Pavé Brands on ph (09) 302 1196.
