Kellogg Company announced at its second-quarter 2015 sales results recently that it’s continuing its push to healthier food options, with plans to discontinue use of artificial ingredients in its cereals, snack bars and other products by 2018, while all Kellogg products in Australia are already free from artificial colours.
“Our goal is to complete this transition by the end of 2018,” a Kellogg Company spokesperson said.
Dr Michelle Celander, Kellogg’s Senior Nutrition & Regulatory affairs manager, said: “We know that consumers are looking for foods with simpler ingredients, and we’re answering that call. All Kellogg products in Australia are already free from artificial colours, and we’re always working on ways to make positive improvements to our foods. A great example of that is Froot Loops, which since 2011 contains only natural colours and flavours.”
Source: c-store.com.au
