With several acknowledgements in the fourth annual Vertex International Design Awards, Foodstuffs’ Pams brand scooped Gold, Silver and Bronze for a whole host of beautifully packaged products. Pams was awarded Gold for a Christmas range, two Silvers for ice-cream and cheesecakes respectively and a Bronze for frozen chips.
Brother Design has been working closely with the Foodstuffs Own Brands team for more than 10 years creating engaging and appealing new packaging for the multi-million dollar brand. Pams is far and away the largest grocery brand in New Zealand, and also one of the most trusted.
Jocelyn McCallum, Procurement & Product Development Manager for Foodstuffs Own Brands, comments: “We’ve invested a great deal in the revamp of the Pams brand in recent years and we’re seeing that pay off in store. Brother Design is a key partner in helping us refresh the brand and we’re stoked that their work has been recognised in the Vertex Awards.”
Paula Bunny, Design Director at Brother, was excited to get the nod for the fourth year in a row. “Vertex acknowledges the work that private label brands put into developing a great conversation with consumers. Design is critical to a product’s performance on the balance sheet, but that results from appealing strongly to a shopper’s aesthetic as well as communicating a clear story about a product’s role in everyday life. We love working with the Foodies team and look forward to developing more award-winning work in the months ahead.”
For more information visit:
http://www.vertexawards.org/vertex-awards-iv-silver-winners/10/
http://www.vertexawards.org/vertex-awards-iv-silver-winners/11/
http://www.vertexawards.org/vertex-awards-iv-gold/4/
