This year Hutchinsons celebrates 100 years in the NZ market. To mark the occasion, Hutchinsons brand recently relaunched its Flavoured Fruit & Cream Cheese range with a new pack size, a reduced price point, a new look design and an extended range of flavours :
• Apricot & Almond
• Roasted Garlic & Italian Herbs
• Pear, Hazelnut, & Vanilla
• Fruit & Nut
• Cranberry & Citrus
• Sundried Tomato & Herbs
Hutchinsons Ltd is the leading importer of Specialty Cheese & Butter in New Zealand and their key brands include Castello; Lemnos; Président; Chrystal Fresh; The Laughing Cow; Mini Baby Bel; Cheez Dippers; Hutchinsons; Tuxford & Tebbutt and Lurpak (Danish) Butter.
The latest addition to the Hutchinsons’ portfolio is Président Camembert 100g and Président Double Brie 100g. Président is the No.1 choice in France and now brings their traditional French recipe and know-how to Kiwis’ tables.
A spokesperson told FMCG Business: “Specialty Cheese is the best performing segment within the NZ Cheese category with volume growth + 5.8% and +3.7% in value vs YA (Total Cheese is growing at 5% in value but declining in volume at -2%. Aztec MAT to 29.06.14 vs Year Ago).
“Hutchinsons Ltd is a key driver of this growth with +7.4% in volume vs YA and +10.4% in value vs YA (Aztec MAT to 29.06.14 vs Year Ago). Castello Blue 150g, a handcrafted and refined cheese is the Blue Cheese of choice in NZ – ranking #1 in Value Sales (Aztec MAT to 09.03.14). Mini Babybel also showed good performance this year with +5.6% in value growth (Aztec MAT to 30.06.13 vs Year Ago) that perfectly suit for a natural lunchbox options for kids or adults. Chrystal Fresh Cheeseboard Selection is considered being the best $ share, the best units per store per week, and the best value growth with 24.6% among the Cheeseboard offers on the NZ Market (Aztec: MAT to 09.03.14). We will continue to entertain New Zealanders with some new news in 2015!”
