Home-grown New Zealand brands hold nine of the top 10 places in the Colmar Brunton Corporate Reputation Index 2019, with Air NZ right at the top. The Corporate Reputation Index measures four pillars of reputation – responsibility, fairness, success / leadership, and trust.
“The fact New Zealanders have nominated PAK’nSAVE as the second most reputable brand in New Zealand in the Colmar Brunton Corporate Reputation Index, means we’re honouring our commitment to them and they’re rewarding us with their custom. We’re humbled,” says Dominic Quin, GM Marketing and Customer Experience, Foodstuffs NZ.
“Every day we set out to deliver New Zealand’s lowest prices for our PAK’nSAVE customers, and that clearly means a lot.”
New World is also in the top ten; in ninth place for the second year in a row – consistently polling as a leading brand with trusted service and a visible pledge to make the world a better place.
“Whether reducing plastic, helping New Zealand producers get a foot in the door, or supporting local foodbanks to the tune of 5.6 million meals a year, New World along with PAK’nSAVE is 100% committed to supporting our communities.
“As part of the Foodstuffs whanau we’re 100% New Zealand owned and operated, and with our sister brands employ more than 30,000 team members and serve millions of customers each month,” says Quin.
The Colmar Brunton Corporate Reputation Index measures excellence on four key platforms: leadership/success, responsibility, trust and fairness. PAK’nSAVE indexes at a globally significant level on fairness (Index of 123) and that’s something that’s key to their customer promise.
“Good food is not a privilege in our books,” says Quin. “PAK’nSAVE has been making groceries super affordable since the 80’s and we’re not afraid to claim that. We work closely with local and global suppliers to provide a fantastic range for every household – we make no excuses for driving a hard bargain to make sure New Zealanders can live better for less. But there’s also room for a little love on grocery and that’s where New World comes in.”
New World launched a new platform in 2018 – ‘Enjoy Better’. These beautiful stores roll out the best butchery and bakery goods handmade instore by a raft of experienced and apprentice team members.
In fact, between them, New World and PAK’nSAVE have launched the careers of more than 800 butchers and 700 bakers over the last 10 years. Some of these team members may even go on to own their own store.
Quin says, “’Enjoy Better’ speaks to our desire to provide the best and freshest products and service at an affordable price, all while doing what we can to reduce our environmental footprint. Our leadership index of 112 shows this resonates with our customers.
“Whether being first to embrace 100% recyclable meat trays and our world-famous Food in the Nude produce sections, or giving away millions of reusable bags, installing Electric Vehicle Chargers or simply donating half time oranges to rugby and netball teams around New Zealand, we’re there. We care.”
If there’s anything the team at PAK’nSAVE and New World (and through all other Foodstuffs brands) wants New Zealanders to take away from their experience it’s this; “We are here for you. We’re here to feed you, help you bring your friends and family together, to nurture you and yours, and to support you when times are good or tough. We’re 100% New Zealand owned and 100% for New Zealanders.”
