Personalised food is on the rise, enjoyment meets health awareness, alternative and hybrid solutions are under the spotlight, while quality, sustainability and exclusivity are important factors for success. These are just some of the F&B trends that you can experience at the Anuga trade show live this year, from 4th – 9th October in Cologne, Germany.
Meanwhile, the biggest international trading and marketplace for the global F&B industry presents trends and focal themes for 2025 together with Innova Market Insights, as follows.
Personalised food, sustainability, alternative protein sources, as well as the growing influence of private labels are particularly under focus. Personalised food: To suit people’s preferences
The desire for personalised food is on the rise. This means that consumers selectively choose food and beverages that meet their individual preferences and eating habits. Aspects like a balanced diet, a needs-based intake of nutrients and functional foods are increasingly in focus. According to the Innova Trends Survey 2025, more than one third of consumers use enriched food and beverages for a targeted intake of nutrients. The market for products that regulate bodyweight is showing particularly strong growth with an annual growth rate (CAGR) of 8% (2022-2024). The USA, India and the United Kingdom are driving this development, whilst Germany is recording the highest growth within Europe.
Sustainability: Environmental awareness characterises the market
The emphasis increasingly lies on sustainable products, especially plant-based proteins like fava beans are gaining in significance. The market for plant-based food with fava beans is recording 11% annual growth (2022-2024). Germany, the UK and Finland are the leaders here, whilst Switzerland is recording the highest growth within Europe with +108%. Parallel to this the demand for alternatives for climate-sensitive raw materials like cocoa, coffee or orange juice is increasing. Companies are more and more frequently betting on sustainable substitute products like carob as an alternative to cocoa, lupin coffee instead of conventional coffee, or fermented fruit juices as a substitute for orange juice. These innovative solutions contribute towards reducing the burden on the environment.
Alternative protein sources: Flexitarianism on the advance
The trend towards alternative protein sources is developing rapidly. Whilst plant-based proteins increased by 5% between 2020 and 2024, the demand for cultivated and microbial proteins rose by 15% in the same period. These are in particularly high demand in the categories Meat Substitutes (43% of the new introductions), Ready-made Meals (13%) as well as Desserts and Ice Cream (11%).
A current survey showed that two out of five consumers worldwide are interested in testing hybrid meat products that combine conventional and alternative protein sources, says the Anuga team.
With the introduction of Anuga Alternatives, Anuga is leading the way forward in the global food industry. The new trade show will present products made from plant-based protein, insect protein, algae protein, mushroom-based protein and cell-cultivated meat.
Convenience and snacking
Snackification is still a mega trend. Around half of all consumers enjoy at least one snack a day, whereby enjoyment and comfort are the key drivers. Manufacturers are more and more relying on smaller portions and innovative taste developments to satisfy the needs of consumers for enjoyment and practical food.
Private label: Strong own brands booming
Own brands are gaining relevance in Europe and North America. In 2023 just under a third of the consumers stated that they are opting for brand names more often. Europe dominates with 62% of the new introductions in the private label segment, followed by North America and Asia. Brand names are especially strongly represented in the categories Bakery Products (13%), Meat, Fish & Eggs (12%) and Ready-made Meals (12%).
Premium & Gourmet: High-quality, sustainable, exclusive
Premium products convince with their exclusivity, sustainability and quality. Consumers increasingly expect ethically produced and healthy products.
Anuga Fine Food is an important platform for delicatessen manufacturers and their customers from the food retail trade and food service sectors, presenting the latest innovations in the sections delicatessen, gourmet food, superfoods and more.
Further information on Anuga 2025 and the trend themes can be found at: Discover the Anuga Food Trends | Anuga
