The winner of the 2022 FMCG Business Product of the Year award is the Let’s Eat range of plant-based Burger Patties, Tasty Tenders and Golden Nuggets.
The plant-based movement has reached mainstream status in New Zealand, thanks to convenient, locally made products such as Let’s Eat.
This delicious range is right on trend. Let’s Eat plant-based nuggets, tenders, burgers and bites are made from nutritious wheat and pea protein, combined to provide a tasty alternative to traditional protein sources. Premium coatings like crispy tempura and flaked pea crumbs ensure it all comes together to form one delicious, crunchy bite. with over 10g of protein in each delicious serving. The products are approved by the NZ Vegetarian society and are low in saturated fat and contain no cholesterol or trans fats.
Since launching in 2020, the locally made Let’s Eat range has seen excellent sales growth. This just goes to show that New Zealanders are certainly eating less meat, and in turn seeking out plant-based alternatives at the check-out. But many Kiwis are also conscious of the wider environmental effects of food production.
Let’s Eat is a Toitū net carbonzero certified product and was New Zealand’s first carbon net-zero plant-based protein range.
Let’s Eat also took out the Below Zero Award in the New Zealand Food Awards 2021, which are powered by Massey University.
For more information visit www.letseatplantbased.co.nz.
Find out more about the FMCG Business Product of the Year Competition for 2023 by contacting FMCG Business Editor, Tamara Rubanowski.
