After three very successful editions, the FMCG Business Innovation & Marketing Summit returned to the Ellerslie Events Centre in Auckland on 13th September. The Summit offered a full day of unique marketing insights and presentations from a wide range of industry experts, Q&A panel discussions and networking opportunities to connect with FMCG and marketing professionals.
The event was supported by the NZ Food & Grocery Council, Circana and Woolworths NZ, who all presented at the Summit and offered valuable insights.
Speakers at the Summit shared updates on topics such as AI, social media, digital and agile marketing, sustainability, packaging design, state of the industry and consumer trends.
Circana MD Craig Irwin highlighted new shopper behaviours and spoke about resilience and adaptation in times of change. He explained what happens when brands stop advertising: “Under-invest at the expense of long term growth!”
Irwin urged marketeers not to forget about the future and recommended that companies invest in their brands and communicate value.
“There is still a bit of turbulence to get through in the next 12-18 months,” Irwin cautioned.
However, grocery is hitting a new value high at $17.9B, said Irwin, adding that the convenience channel has worked hard to make up for the losses faced already in tobacco.
NZ Food & Grocery Council CEO Raewyn Bleakely provided updates on the new Grocery Code of Conduct, which will take effect from 28th September 2023, and shared a timely video message from Minister of Commerce and Consumer Affairs Dr Duncan Webb.
Bleakely also discussed a wide range of current industry issues, including packaging, recycling and labelling, as well as regulatory and ethical questions raised by new laboratory-grown meat products.
The event concluded with networking drinks, after a full day of inspiring insights and conversations.
The FMCG Business Innovation & Marketing Summit was sponsored by Kantar, Onfire Design, MenuAid and Fresh Media.
For more information on the programme and speakers visit www.fmcgsummit.co.nz
