Foodstuffs and Moa Brewing Company have entered into a partnership which will see nationwide ranging of Moa’s beer and cider portfolio exclusively across Foodstuffs’ wholesale, grocery and traditional liquor stores.
“As two New Zealand owned and operated companies, Foodstuffs and Moa Brewing Company have shared interests to bring New Zealanders customer-driven and innovative beer and cider products,” says Lisa Oldershaw, General Manager, Foodstuffs Own Brands. “Moa’s award-winning beverages will add to Foodstuffs stores’ extensive alcohol range and will provide a competitive and highly-desirable option for shoppers.”
Since opening its doors in Marlborough in 2003, Moa Brewing Company has grown to become New Zealand’s largest independently and family-owned brewer in New Zealand.
“The craft beer scene had yet to take off and garner the customer demand and loyalty that it has today when we were just getting started in the early aughts,” says Stephen Smith, Managing Director of Moa Brewing Company.
“Our exclusive partnership with Foodstuffs is a testament to our companies’ long history of supporting one another and the dawn of a new era for Moa. We’re looking forward to exciting existing customers with new innovations and introducing our award-winning range to new customers.”
Smith concludes the Foodstuffs partnership will now open up opportunities to extend Moa’s portfolio beyond beer and cider into other beverages which better reflect New Zealanders’ preferences and purchasing habits.
“Watch this space,” says Smith.
Moa Brewing Company’s award-winning beer and cider portfolio is now exclusively ranged across New World, PAK’nSAVE, Four Square, Henry’s Beer, Wine and Spirits, LiquorLand, Gilmours, Trents, On The Spot, and Raeward Fresh stores nationwide.
