Swiss chocolate maker Toblerone has won a three-month legal battle forcing discount retailer Poundland to redesign its copycat chocolate bar. However, Poundland has permission to sell half a million bars that are already in production, provided its light gold wrapper packaging will be changed.
The budget retailer will now have to redesign the chocolate bar, which features double chocolate pyramids rather than Toblerone’s singular alpine themed peaks.
Poundland’s new ‘Twin Peaks’ bar was due for launch in July, but the retailer was forced to delay the launch due to a legal challenge from Toblerone over copyright issues.
Toblerone is one of the most unique Swiss-made chocolate products. Its high-quality, special Swiss recipe and triangular peaks have been delighting chocolate lovers around the world since 1908.
