The festive season is upon us, and entertaining is coming back on the menu across New Zealand. Our consumers are getting inspiration from a variety of sources, but ultimately, they are looking for quick and easy products to add to their platters which deliver on taste and quality.
Entertaining is where it’s at with the Continental Meat segment in growth, up 13.5% in unit growth versus a year ago1. Prepacked Chicken category is up 9.5% (Value MAT), with the Hellers Craft Chicken Range growing well ahead of category at 53.5%1. Hellers Craft Ham off the Bone is another Hellers success, contributing over $2million1 to the category in the last year.
Marketing Manager Brydon Heller says “Our entertaining range is gluten free, easy to prepare, ready to eat and what’s needed to have in the fridge for when unexpected guests turn up. We have consumers needs covered with the traditional Salami and Bierstick through to a variety of proteins with Ham off the Bone or our Chicken range which will add to the perfect platter.”
So, bring on the busy summer season with your shelves stocked with products to entertain and delight including Hellers wide range of delicious products that are quick and versatile and ideal for entertaining.
The products are all in market now, talk to your local Hellers Sales Manager for more information or contact us on 0800 435 537.
1 Source: IRI SCAN DATA TO 10 OCT 2021
