Executive NZ Food & Grocery Council
A call by Auckland University academics to tax New Zealand families’ staple foods such as bread, milk, eggs and meat is lunacy, says NZ Food and Grocery Council Chief Executive Katherine Rich.
“Over the past two years, the Universities of Otago and Auckland have called for new food taxes on salt, fizzy, sugar generally, fat and saturated fat.
“But what’s new in today’s announcement, and buried in the small print, is a 20% extra tax on the staple foods that New Zealand families rely on – bread, breakfast cereals, eggs, cheese, milk, beef and lamb. These foods are an important part of a healthy and balanced diet for most New Zealanders.
“The academics’ computer modelling might look sophisticated and compelling in theory, but it’s a computer model. The number of lives they claim will be saved by introducing such a tax is just a prediction.
“What is not a prediction is that slapping taxes on will not change people’s eating or drinking habits unless those taxes are very high. This has been proven around the world.
“What would be very real would be higher food costs for all New Zealand families due to the relatively inelastic demand for important staple foods.
“Based on sales of these foods over the past 12 months, at the very minimum these taxes would add $1 billion a year to families’ grocery bills. To give some specific examples, these taxes would generate $40 million from taxing eggs, $92 million from milk, $56 million from breakfast cereals, $90 million from bread, $74 million from cheese, $40 million from butter and margarine, and $70 million from sausages and other packed meats. And that’s just supermarket sales. Kiwis buy their groceries in lots of other places, too.”
Rich said suggesting a tax on milk, cheese, butter and yogurt was ironic given that for the past few weeks New Zealanders have been discussing the price of dairy foods.
“There is also a stark truth behind these tax ideas. If these taxes were levied at a high enough rate and they did actually change behaviour, they would do so only by making a huge part of the weekly grocery shop unaffordable for many New Zealand families, particularly our poorest.
“The researchers, surprisingly, said in the media today that these taxes would help people on low incomes. I would like to see them try to explain to some of New Zealand’s poorest families why they should pay more for their bread, eggs, cheese, mince and milk. I suspect some of their academic theories promoting hiked grocery prices for everyday food necessities will not be well received by the public.”
