DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for fast moving consumer goods, and PZ Cussons, a dynamic consumer products group, have signed an exclusive agreement to advance renowned international brands in New Zealand. The collaboration will come into effect on July 27, 2020.
PZ Cussons was founded in Sierra Leone, Africa, in 1884. Throughout its 135-year history, the company has evolved to today’s international consumer goods group, publicly listed on the London Stock Exchange. It carries an established portfolio of trusted brands across Europe, the Americas, Africa and Asia Pacific.
As part of this partnership, DKSH will provide the complete range of Market Expansion Services, including marketing and sales, distribution and logistics, key account management, field marketing as well as after-sales services. PZ Cussons’ diverse product portfolio covered by the collaboration encompasses brands such as Morning Fresh, Reflect, Imperial Leather, Original Source, Down to Earth, Nilodor and Rafferty’s Garden. Additionally, DKSH will service the grocery channel on an exclusive basis for the popular personal care and beauty brands St Tropez, Fudge, Sanctuary Spa and Charles Worthington.
Rob Spence, Managing Director, Australia & New Zealand for PZ Cussons, said: “I am delighted about our partnership with DKSH. They have an outstanding team and the capabilities needed to drive growth for our brands.”
Russell Wilson, Managing Director, DKSH New Zealand Limited, added: “It is a privilege to partner with PZ Cussons, and we are excited to expand the presence of their brands in the New Zealand market.”
About PZ Cussons
PZ Cussons is an international consumer goods group with an established portfolio of trusted brands across a range of markets. The Group strategy focuses our resources and investment on key categories and core brands across selected geographies in Europe & the Americas, Asia Pacific and Africa that offer the best potential for scale and ensures that the Group can deliver sustainable, profitable growth in the future. Publicly listed on the London Stock Exchange, the Group operates directly in over 25 countries and generated near GBP 700m of revenue in 2019.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps companies to grow across the Business Units Healthcare, Consumer Goods, Performance Materials and Technology. The service portfolio covers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 36 markets with 33,350 specialists, generating net sales of CHF 11.6 billion in 2019. With its Swiss heritage, DKSH has been deeply rooted in Asia Pacific since 1865.
