For the second year running, Cookie Time has come out on top in the 2022 Coalface Consulting combined channel stores rankings. Drawing on the strength of its franchised distribution network, Cookie Time dug deep to keep shelves stocked despite ongoing pandemic supply chain issues.
Coalface surveys are the benchmark for industry performance at store level, annual surveys measuring the service level performance of more than 110 suppliers across the FMCG industry. Some 1202 individual stores were surveyed, including store-level results from all Supermarkets, Petrol and Organised Convenience/Route outlets. The results have Cookie Time as number one by overall satisfaction rating across all stores.
Guy Pope-Mayell, Cookie Time Co Founder and Managing Director, says the number one ranking is a testament to the dedication of franchisees. The company’s 51 franchise business owners represent, distribute and merchandise Cookie Time’s iconic brands throughout the country, including Cookie Time, OSM, Bumper and Em’s Power Cookies.
“This is an incredible validation for our franchisees, who own their own businesses and often travel huge miles in their van to keep our products on shelves. And they do it all themselves, without the teams of reps, delivery people and merchandisers that many of the multinationals have access to,” Pope-Mayell says.
Now in its 40th year of business, the family owned, Christchurch-based company has been able to keep its bakery turning out product throughout the pandemic and into the new normal.
“Through it all, we’re grateful to have been able to keep baking and keep out-of-stocks to a minimum, and to see our franchisees come out on top is a proud moment,” Pope-Mayell says.
Contact Cookie Time Limited on 03 349 6161 or 0800 266 543; cookiemuncher@cookietime.co.nz; or visit www.cookietime.co.nz
