Weet-Bix is well and truly engrained in Kiwis’ homes and has been around for over 100 years! “As we have continued to develop Weet-Bix over the years, this iconic breakfast staple has evolved over the years to different formats and flavours”, explains Marketing Manager Peter Davis.
“Our gluten-free and added benefit ranges mean Weet-Bix is more accessible and brings new benefits for many shoppers in store and online.” Kiwi families are growing and changing and so are their tastes, products with more protein and fibre, sourced from wholegrains and containing beneficial nutrients are becoming more important as part of a healthy balanced diet. Davis adds: “Good nutrition and taste, convenience and innovation keep our team on our toes and we’re very excited to announce the launch of our newest member of the Weet-Bix family, the brand new Weet-Bix Bites Coco Crunch! Choc full of goodness and ready to pour in a bowl with your favourite milk, warm or cold and be devoured.
“Weet-Bix Bites Coco Crunch will be available on grocery shelves in New Zealand from July and we look forward to hearing about how you enjoy your bite-sized Weet-Bix Bites goodness!”
For more information go to weet-bix.co.nz or head to our social channels @weetbixnz.
