Arnott’s has unveiled its new corporate logo as it launches a multinational strategy to grow its presence in the Asia Pacific.
The new corporate brand identity brings together the company’s consumer food brands and the design is aimed at capturing the history of Arnott’s as it moves into its next phase.
The logo is not consumer facing and the existing logo will remain on Arnott’s products, such as its biscuit ranges. Arnott’s Group CEO, George Zoghbi said the company has a plan for growth and for building a ‘world-leading’ group of businesses.
“A big part of our strategy will be investing in our people and products while minimising our environmental impact and supporting the communities in which we operate,” he said.
“Our strong performance and the launch of our new corporate brand identity is laying the foundations for our continued growth in Australia and beyond.”
As part of this strategy, Arnott’s will invest in key Asian markets over the next three years, as it works to better position itself in the biscuits, snack, soups and meal markets in select areas. In Australia and New Zealand, it will focus its growth in existing businesses and by addressing gaps in snack food categories.
Arnott’s also announced strong financial results for FY20, thanks to boosted sales as people stayed in during the pandemic.
In the three months from March-June this year, the company sold an extra four million packets of chocolate biscuits, two million soup cans and 2.7 million packs of stock, as well as one million more bottles of its V8 Juice.
For the year, more than 270 million packets of Tim Tams were sold, more than five million Campbell’s soups were sold, as were 3.5 million bottles and packs of V8. Sales grew by 6% from FY19, driven in part by exports from Australian facilities.
Source: www.c-store.com.au
