The New Zealand summer season is in full swing and some key summer varietals have already shown significant growth in popularity.
We are also seeing many shoppers switching to more economical wines, due to budget restraints.
Foodstuffs Assistant Category Manager for Wine Liz Razey-Watts says, “Prosecco has seen significant growth over the last 52 weeks and is a great bubbles option for any occasion, birthday, dinner party, or a quiet night in. Rose is a summer staple, best served cold, shared with friends and family.”
Liz also suggests trying Albariño, “It is something a little different although it might seem a bit intimidating to try a new varietal, Albariño is the perfect white wine for new and experienced consumers,” she says.
Younger consumers are embracing lighter and sweeter wine varietals such as Moscato, Rose and Riesling. Gen Z and Gen Y make up 80% of customers purchasing these fruity wines, says Liz.
Liz suggests trying a few of the recent New World Wine Awards winners this summer:
• BRILLA Prosecco Rosé DOC 2023
A top 50 gold Prosecco Rosé with finesse and fine fruit flavours.
• Te Kano Life Rosé 2023
The Champion Rose – elegant and dry with fine aromatics and a vibrant finish.
• Tohu SV Whenua Matua Albariño 2021
The New World Wine Awards Champion
Aromatic, tangy, textured and fresh with lime and floral notes and a crisp finish.
Sustainability is also still part of the consumer choice, as well as consuming less alcohol overall with health being prioritised more in a changing consumer market.
“Prosecco has seen significant growth over the last 52 weeks and is a great bubbles option for any occasion”
