With Labour Weekend kicking off the (unofficial) start of summer, Four Square is celebrating its 100th summer in style – with a Brollab bonanza!
But what exactly is a Brollab? It’s Four Square’s own twist on a collaboration, with the local fresh grocer partnering with fellow iconic Kiwi brands Cookie Time, Tip Top, Behemoth, and Wattie’s to create a limited-edition range of summer goodies, available from October 21st.
“The idea behind Brollabs is simple,” says Diane Clark, Head of Marketing & CX for Four Square. “When iconic kiwi brands get together, Brollabs are made.
“For our 100th birthday, we wanted to do something really special and celebrate with all our mates, because if there’s one thing we’ve learned over the last century, it’s that birthdays should never be celebrated alone.
“It’s been fantastic working alongside such Kiwi icons – many of whom have been around for almost as long as we have – and with summer just around the corner, we can’t wait to share the love and give our customers a classic-er, kiwi-er summer to remember.
“Here’s to a Hundy!”
Here’s a taste of the limited edition Brollabs you can find in-store:
The Birthday Cookie from Cookie Time: This nostalgic treat evokes the taste of a traditional vanilla sponge birthday cake, complete with colourful sprinkles and white chocolate chunks. Don’t bother closing your eyes and making a wish, this Birthday Cake Cookie Brollab to celebrate a hundy summers of Four Square is everything you’ve ever wanted.
Fruju Orange Rush from Tip Top: Fruju and Four Square go together like summer and sunshine, and this crowd favourite with a refreshing, zesty orange flavour has been brought back as a single serve, exclusive to Four Square. Get in quick and eat it quicker.
Hazy of the Century IPA from Behemoth: Is there anything better than cracking open a nice cold beer on a sunny day? This hazy IPA is loaded with the best New Zealand hops, giving you a real fruit bowl of tropical citrus flavours and aromas.
Four Square branded Wattie’s Tomato Sauce bottle: Wattie’s products are the unsung hero of many a table (or picnic blanket). Whether you’re firing up the BBQ or saucing up your mince n cheese pie, this exclusive bottle is a must-have for any Four Square fan this summer.
These limited-edition goodies are available in Four Square stores nationwide from October 21st for summer, or until sold out.
