Pic’s Peanut Butter is celebrating Te Wiki o te Reo Māori – Māori language week.
Pic’s has brought back their special edition label, designed to celebrate the significance of te reo Māori in Aotearoa.
This limited-edition jar is more than just a design refresh – it’s part of Pic’s ongoing commitment to embracing and supporting New Zealand’s unique culture. The label encourages Kiwis to incorporate more te reo Māori into their everyday lives, one delicious spoonful at a time.
By proudly displaying te reo on a household staple, Pic’s is helping make the language more visible and accessible in homes nationwide.
With its Pata Pīnati Kakukaku / Crunchy peanut butter inside, it offers both a cultural celebration and a great-tasting snack.
Available for a limited time only.
For more information on Pic’s Pata Pīnati Kakukaku / Crunchy (380G RRP $7.50) visit www.picspeanutbutter.com
