New owners for New World Elles Road

New owners for New World Elles Road

Braedan and Rebecca Trompetter are settling into life in Invercargill after taking over as the new owner operators of New World Elles Road. 

After making the move from Dunedin in July, where they worked at New World City Centre for 13 years, the new owners and their two young children are excited about what Southland has to offer. 

“Going from a store located in the middle of the center of Dunedin’s CBD to one in the close-knit community of Invercargill is going to be a big change, but it’s a change we’re really excited for,” says Braedan.

“We’ve been looking for our next challenge for a while, so when the opportunity came up at Elles Road, we jumped at it. We’re extremely fortunate to have an opportunity in a store with an amazing team and a very loyal customer base.”

Braedan has a wealth of experience running supermarkets, after switching over from the supplier side of the industry more than 13 years ago,

“I was working as a Sales Representative for Coca-Cola Amatil and became interested in retailing. The more I learnt about Foodstuffs the more I wanted to get involved,” he says.

For Braedan and Rebecca, it’s all about community, which is one of the reasons they are so excited to be taking the reins of the Elles Road store. 

“The previous owner, Bradley, has done such a great job of supporting the community and we definitely want to keep building on that as well as getting to know the community on a personal level.”

The couple are a well-oiled machine with Rebecca handling the recruitment, HR and community sponsorship parts of the business, while Braedan focuses on the day-to-day operations.

“Foodstuffs is an amazing company to be a part of,” Rebecca says. “It’s pretty incredible the amount of support and expertise that’s on hand to support us when we need it.” 

As for outside of work, the Trompetter family are excited to explore the nature that Invercargill has to offer. 

“I think Invercargill punches above its weight for outdoor activities! I’m hoping to get some mountain biking in at Bluff Hill and explore the region,” Braedan says.  

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