What’s new in vitamins and supplements?
New High Strength Gummies from Nature’s Way Nature’s Way launched their High Strength range of vitamin gummies a year ago, giving shoppers more options within the vitamin category and bringing new consumers into the category.
“Nature’s Way are the pioneers and market leaders in the vitamin gummie format in NZ and our products can be found on supermarket shelves across the country, says Nature’s Way Senior Brand Manager Tina Adam.
“Our High Strength range bridges the gap between traditional tablets and vitamin gummies, with higher loading of active ingredients per gummie.
“New products are developed taking into consideration health trends, consumer needs and opportunities for our retailers. We are expanding our range with three new products. This takes the range to a total of nine products.
“Our key to our success is innovation and product integrity. We have three new products available now:
1. High Strength Vitamin K2 + D3 Gummies –
Synergistic support for heart, bone and brain health
2 High Strength Collagen Gummies – with high strength collagen peptides
3 High Strength Pre + Probiotic Gummies – with 10 billion probiotics per serve
“Nature’s Way is New Zealand’s #1 Vitamin Gummie brand,” says Adam.
She explains: “Nature’s Way Vitamin Gummies have 62.2% share of the Chewable Gummies category latest MAT. Nature’s Way Vitamin Gummies are growing at 16.1% MAT YA and delivered $5.2m sales to grocery channel latest MAT. Nature’s Way High Strength Vitamin Gummies are growing at 670.5% MAT vs. YA and Nature’s Way High Strength Vitamin Gummies has grown to 5.4% of the gummie vitamin category latest QTR.”
*Source: Circana Data. Total Natural Health NZ Grocery 03/03/2024
Radiance brings the shine to dietary supplements
They say that wellness comes from within and Radiance couldn’t
“We’re passionate about providing Kiwis with the best natural health formulations, that are better for the environment,” says Head of Marketing Kylie McNulty.
“Radiance embraced sustainability over four years ago by transitioning to beautiful gold aluminium tins. Since then, we’ve proudly prevented the production of over 1.9 million plastic containers from entering the market. Aluminium shines as a great choice due to its endless recyclability, with approximately 70% still being recycled today. Our Radiance tins aren’t just eco-friendly; they’re also versatile. Crafted with labels designed for easy removal, they transform into storage solutions, or herb planters.
“Radiance helps you shine from within with our skin products: Radiance Collagen Gummies and Radiance Hair, Skin & Nail Gummies. We are excited to launch a new addition to the skin range – Collagen + Hyaluronic Acid capsules, which bring the dual benefit into an easy to consume capsule. Collagen helps to firm and smooth the skin, while Hyaluronic Acid provides hydration to the skin.
“Radiance help you rise and shine from a calm and natural sleep with our Dream Sleep gummies – L-theanine, Magnesium & Tart Cherry, which can help you to fall asleep, stay asleep and wake refreshed.
“We also want to help kids shine with our no added sugar Radiance Kids gummie range, including Calm & Focus, with L-theanine and magnesium for settled behaviour and restful sleep. We also offer Radiance Kids Multi Gummie for essential everyday nutrients; and Radiance Kids Vitamin C & Zinc for essential immune support,” says Kylie McNulty.
Kids Supplements just got melty
Red Seal provides a range of essential, accessible supplements to support New Zealanders health and wellness, drawing on on over 100 years of knowledge and naturopathic wisdom to create incredible products.
Michelle Rice – Trade Marketing Lead, Endeavour Consumer Health explains: “Red Seal is one of the largest supplements brands, with units and dollar sales growing ahead of NZ Grocery (Circana Dollar Sales Quarter to 5/5/24). It is inspired to continuously develop new product offerings.”
Red Seal is poised to revitalise children’s supplements with a category first, unique ‘melt-on-the-tongue’ Kids Melties range.
This range ticks all the boxes for both kids and parents, offering a delicious, once-daily dose. It’s a fun experience for kids, with natural flavours and no added sugar. It includes four products: Multi with Iron to support growth and development; Defence with Vitamin C and Zinc for a healthy immune system; Digest with Probiotics for digestive comfort and regularity; and Sleep with Magnesium to aid muscle relaxation and winding down.
Rice says: “Red Seal is also expanding its multivitamins range with the introduction of Men’s and Women’s Multis Value Pack 100s, designed for value-conscious shoppers.
Great value from Ethics
The Ethics brand has been in New Zealand supermarkets for over 20 years and is trusted as a high-quality brand offering great value.
Amidst the current high cost of living, the Ethics brand offers affordable pricing to consumers without compromising quality.
“Expanding our pain range, we have introduced our new product, Ethics Paracetamol 500mg & Ibuprofen 200mg combination tablets for Double Action pain relief,” says Sales & Marketing Manager David Acott.
“These smooth, capsule-shaped tablets are easy to swallow to help relieve pain and inflammation.
“Heading into Winter, and all year round, Ethics has you covered for pain relief. Check out our Ethics Cold and Flu range to assist with those winter ailments, including medicated lozenges and products formulated to relieve symptoms of cold & flu and nasal congestion.
“Additionally, there are Beggi Vapour Patches, perfect to help clear nasal passages. These patches can be attached to your pillow or clothing to provide easy breathing and a good night’s rest.
Always read the label. Use only as directed. Incorrect use may be harmful. If symptoms persist see your healthcare professional. Do not use ibuprofen if you have stomach ulcers. Multichem NZ Ltd, Auckland. TAPS DA 2335DZ
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