NZ’s Most Trusted Brands in 2024

Reader’s Digest has revealed the results of the 25th Annual Most Trusted Brands survey.

The highest praise goes to Whittaker’s this year, which has won Most Trusted Confectionery, Most Trusted New Zealand Iconic Brands AND Most Trusted Of All Brands Surveyed for 2024.

The Top 20 Most Trusted Of All Brands – across all categories surveyed are:

PAK’nSAVE most trusted supermarket for 13th year in a row

PAK’nSAVE was named the country’s most trusted supermarket for the 13th year in a row, in the latest Reader’s Digest New Zealand Trusted Brands survey.

The survey asked almost 1,800 Kiwis to rate their favourite brands across 66 categories of products and services covering a broad range of industries, ranking values like trustworthiness, quality, reliability, and awareness.

PAK’nSAVE, which is part of the Foodstuffs 100% locally owned and operated supermarket co-operatives, scored top marks in its category, with customers commending the supermarket for its range of quality brands and commitment to affordable prices.

Foodstuffs New Zealand Managing Director Chris Quin says trust is so important when it comes to providing New Zealand families with access to affordable food, and it has been a privilege to serve New Zealanders over the 39 years since the first PAK’nSAVE opened in Kaitaia.

From Kaitaia to Invercargill, PAK’nSAVE has 58 stores throughout New Zealand.

“On behalf of the whole PAK’nSAVE team, we thank New Zealanders for their continued trust and support for over almost four decades,” says Quin.

Arnott’s is the Most Trusted Biscuit Brand for second consecutive year

Aotearoa has spoken, with Reader’s Digest announcing Arnott’s as New Zealand’s Most Trusted Biscuit Brand for a second consecutive year.

Voted entirely by consumers, Reader’s Digest’s Trusted Brand Awards recognises brands that have garnered exceptional trust and loyalty, positioning themselves as customer favourites. Arnott’s commitment to quality, creating delicious moments and deep connection with Kiwis has once again secured its position as the most trusted biscuit brand in the nation.

“We are thrilled to be New Zealand’s Most Trusted Biscuit Brand for a second consecutive year and want to extend our heartfelt gratitude to the people of Aotearoa for their unwavering trust and support,” said Mike Cullerne, Country Director at Arnott’s NZ.

“This win is a testament to our dedication to providing Kiwi consumers with delicious and high-quality products that create real connections.”

“Arnott’s has continued to delight generations of Kiwis for over 157 years with our diverse range of biscuits and snacks that have earned a place at the heart of all New Zealanders. As the company looks into the future, we remain determined in our commitment to delivering excellence in taste, quality, and innovation, while continuing to earn the trust and loyalty of consumers across Aotearoa.”

Arnott’s has created some of New Zealand’s most loved bikkies, from the original Scotch Finger to the iconic Tim Tam, from the Mint Slice to the ever-popular and delightful Tiny Teddies.

Survey Method

A representative sample of 1800 New Zealanders participated in the survey, which applied the following methodology:

• Each of these 1800 participants completed an online questionnaire asking them to name the brands that they trust for each of the 67 categories. This was an unprompted question to ensure the rating of top brands across all participating categories, was without prejudice.

• The participants were then asked to rate which was their most trusted brand in each category, and explain why.

• In each category, one overall Winner was awarded, along with two Highly Commended brands.

• The brands awarded overall Winner and Highly Commended scored higher in their respective categories than the other brands polled.