The need for convenience is increasing for Kiwis, but they don’t want to miss out on the benefits you can get from home cooking and baking. Waitoa Free Range Chicken is bringing to the table innovation that solves the mid-week meal decision. Each meal takes only 15 minutes to create, saving meal preparation time for consumers.
The product comes with pre-diced chicken and a flavour disc leaving the simple task of adding coconut milk, or milk to create a convenient, delicious meal. The Flavour Kits are available in two tasty flavours; Thai Green Chicken Curry and Creamy Pepper Chicken.
Waitoa will have a significant marketing campaign backing the product launch with radio, billboards, social and sponsored content, instore tastings and point of sale. The objective is to increase demand for the nation’s most popular protein by inspiring consumers to hack their meal time whilst crafting delicious flavours conveniently.
For more information, visit www.waitoafreerange.co.nz or view our Facebook page or Instagram page. Orders can be placed with your Territory Manager or Customer Service on 0800 800 785.
