Reader’s Digest has announced the results of the 24th Annual Most Trusted Brands survey. The results reinforce one clear fact about brands: retaining trust during difficult financial times requires innovation, adaptability and, above all, excellence.
The innovation and customer-focus of the winning brands have paid off. Coming out of the pandemic years and head-first into a period of high inflation has encouraged the best brands to regroup and work even harder to secure customer trust by pursuing innovation that reflects the ever-changing needs of their customers, says a Reader’s Digest spokesperson. Many brands have chosen exciting new rebranding strategies, designed to capture the attention of customers, celebrate their strength and reinforce their commitment to future growth.
“For award-winning brands, the complex challenges created by the current economic environment has only reinforced their determination to work harder to retain the trust of their current customers and attract the trust of new ones. Trusted brands have remained consistent, reliable and value-for-money—while also cleverly improving and expanding their existing practices to suit their customers’ needs and concerns.”
The highest praise goes to Whittaker’s, who this year has won Most Trusted Confectionery, Most Trusted New Zealand Iconic Brands AND Most Trusted Of All Brands Surveyed. Whittaker’s success is due to actively engaging with its community of chocolate lovers and integrating their feedback and ideas into its business strategy.
Reader’s Digest commissioned independent market research company Catalyst Consultancy & Research to survey New Zealanders’ opinions on leading brands across 71 categories. With the survey now in its 24th year, a total of 1700 New Zealanders of a mixed demographic were asked to rate their levels of trust in well-known brands.
The Top 20 Most Trusted Of All Brands
1. Whittaker’s 11. Dettol
2. Hato Hone St John 12. Anchor
3. Mitre 10 13. Arnott’s
4. Canon 14. Panadol
5. Resene 15. Fisher & Paykel
6. Toyota 16. Dilmah
7. Tip Top 17. Sleepyhead
8. Samsung 18. Yates
9. Mainland 19. Weber
10. Cookie Time 20. Huntley & Palmers
PAK’nSAVE named most trusted supermarket for 12th year in a row
PAK’nSAVE has been named the country’s most trusted supermarket for the 12th year in a row, according to the Reader’s Digest New Zealand Trusted Brands survey.
The survey asked Kiwis to rate their favourite brands, ranking values like trustworthiness, quality, reliability, and awareness.
PAK’nSAVE, part of the Foodstuffs 100% locally owned and operated supermarket co-operatives, scored top marks in its category, with customers commending the supermarket for its range of quality brands and commitment to affordable prices.
Foodstuffs New Zealand Managing Director Chris Quin says trust is so important when it comes to feeding New Zealand Families it has been a privilege to serve New Zealanders over the 38 years since the first PAK’nSAVE opened in Kaitaia.
“We know right now with the cost of living many New Zealanders are doing it tough and affordability of groceries is their biggest concern.
“Everything we do at PAK’nSAVE we do to save customers money and it’s wonderful to be recognised for the trust New Zealanders have in us,” he says.
Chris says PAK’nSAVE owner-operators and their teams across the country have had a challenging start to the year following the Auckland Anniversary Floods and Cyclone Gabrielle.
“It was a huge team effort to get stores reopen and vital goods delivered through damaged roading networks and I’m hugely proud of PAK’nSAVE and wider Foodstuffs teams.
“It has also been heart-warming to see the impact initiatives like PAK your Pantry has made in supporting local communities, which has donated more than $500,000 to flood affected families,” he says.
From Kaitaia to Invercargill, PAK’nSAVE has 57 stores throughout New Zealand and Chris says he’s grateful for customers continued support.
“On behalf of the whole PAK’nSAVE team, we thank New Zealanders for their continued trust for over almost four decades,” he says.
The full list of the 2023 New Zealand’s Most Trusted Brands Awards winners can be seen here.
