The Bega range of spreads, including Vegemite and Bega Peanut Butter, is now being distributed by Goodfood Group, along with the Bega Cream Cheese spread and macaroni and cheese product lines.
Goodfood Group is a full service, multi-channel food business that recently brought together its product portfolio under the one brand.
Chief Sales and Marketing Officer, Danique Faber, says the company is extremely pleased to be representing the full Bega Foods portfolio here as their sole distribution partners.
“As we were already distributors of the Bega cheese range, including Bega Stringers – a popular lunchbox favourite, and Bega Burger Slices in Food Service, we are looking forward to taking on the full Bega portfolio and supplying their popular products to retailers, and ultimately consumers. It’s also a milestone year for Bega with the iconic Vegemite brand turning 100.”
Along with the familiar jar, available in gluten free and reduced salt varieties, the Vegemite range includes a convenient ‘Squeezy’ version – perfect for younger Vegemite fans. The peanut butter range includes both smooth and crunchy versions of this ever-popular pantry staple.
The macaroni and cheese product available is the convenient Bega Mac, a four-pack that is great for busy households. The cream cheese range, available in the spreads section of the supermarket, includes the Original and Cheddar varieties.
Faber went on to say that taking on the entire range of Bega brands aligns well with Goodfood Group’s positioning as ‘Family & Food for the Future’.
“Bega is a trusted Australian brand that prides itself on quality ingredients that are created from the goodness of the land. It sits really well alongside our other consumer brands like Food Snob, Rana and Veesey.”
