The Bluebird Foods team is relaunching multipacks across multiple brands in March 2022 to better meet consumer needs.
Look out for the new multipacks arriving in store for Bluebird, Sunbites Grain Waves, Delisio, Doritos, Cheetos and Copper Kettle.
The existing small multipack portfolio (10s/8s/6s) will be replaced with 5s and 6s in single flavours, offering consumers greater choice with a multibuy promotional mechanic as they will be able to choose the flavours they want, and there will be more flavour options available.
The team has invested significantly at their manufacturing site to enable the move to the new multipack format, which means the new packs are more efficiently packed to reduce plastic and unlock shelf space savings to allow for innovation, improved availability and a better range of flavours and products.
The new packaging can also be recycled via the soft plastics recycling scheme.
The new multipack portfolio has been redesigned to enhance shopper navigation and highlights product benefits on front of pack, based on insights from shoppers around how the category is shopped.
The launch will be supported by a significant investment to communicate the change to shoppers.
Bluebird Foods Limited
Bluebird.co.nz
0800 652 583
