As the pressure comes on household budgets to stretch further this winter, shoppers in New Zealand have been choosing New World Dollars as their Flybuys reward currency as the latest savvy way to shop at the supermarket.
Since Flybuys introduced the option for members to be rewarded with Flybuys Points, extra fuel discounts from Z and Caltex, or New World Dollars, thousands of Kiwis have chosen New World Dollars as their preferred reward.
It’s no wonder, a survey recently carried out by Foodstuffs revealed 82% of respondents were worried about the economy and 58% about their own personal finances.[1]
“It’s a really good time to be putting money back into New Zealanders’ wallets,” says Steve Anderson, Managing Director Foodstuffs New Zealand. “Shoppers are looking to get the best value they possibly can right now, and we’re delighted we can contribute through the introduction of New World Dollars with Flybuys. We want Kiwis to know we’ve got their backs.”
New World Dollars are like real dollars loaded onto a Flybuys earning New World Clubcard and can be swiped and used as a form of payment at New World stores across the country.
When asked about their motivations to use their New World Clubcard, saving money came out top, closely followed by exclusive New World Club Deals – and rewards like Flybuys and Airpoints came a close third. 12% of respondents said they used their New World Clubcard specifically so they could meet their household budget. [2]
Mum of three , Candice Simpson says: “When I heard you could be rewarded with New World Dollars from Flybuys, I thought it was a great idea, we shop at New World all the time, so it’s money back in my purse, I’ve already switched to New World Dollars and plan to save them up to spend at Christmas time, so the family can look forward to some extra treats.”
Over the past seven years, 1.6 million New Zealand shoppers have been rewarded through their New World Clubcard. Smashing the long-held myth that Millennials and Gen Z customers like to splash out on themselves, a closer look at New World Clubcard shopping behaviour revealed they’re more inclined to shop the specials than their Baby Boomer and Silent Generation counterparts.[3]
Avid New World Clubcard user, Andrea Lightfoot says “Regularly using my Clubcard in-store has meant we’ve been able to make our budget stretch further and it’s an easy way we can save money each week. With four hungry teenagers and three cats, I stock up on the Club Deal specials when I see them, and it means our pantry is well stocked with the basics we need.”
New World Clubcard customers also like to scan to go in the draw to win a range of different prizes. To date 6,000 New World Clubcard members have won a total of $900,000 worth of prizes.
To find out more about the New World Clubcard and how you can sign up for New World Dollars, simply head to www.newworld.co.nz/clubcard, choose your Flybuys reward currency and start earning today.
1. Foodstuffs COVID Insights National – Week 16
2. Clubcard Survey, June 2020. What are customers main motivations for scanning their clubcard?
3. NWNZ Clubcard Survey PR Insights, May 2020. Shopper spending broken down by generation.
