POWERADE is excited to announce the launch of their new Always Forward campaign, featuring New Zealand’s top performing athletes – Steven Adams, Sophie Pascoe, Kane Williamson and Israel Dagg. The new campaign is based on powerful testimonials by each athlete around pushing forward through adversity and not letting setbacks get in the way of reaching their goals.
Oklahoma City Thunder centre, Steven Adams, has been a POWERADE ambassador for the past few years and says he is excited to be featured alongside such a talented group of New Zealand athletes.
“The skill level and talent we have on the POWERADE ambassador team from the likes of Izzy, Kane and now Sophie is unmatched. These athletes know what it takes to perform at the pinnacle of their respective sports and to continually be working to improve their game.
Sophie Pascoe, Paralympic swimming sensation is the latest POWERADE Brand Ambassador.
“It’s a massive privilege to join the likes of Steven (Adams), Kane (Williamson) and Israel (Dagg) as part of POWERADE’s Always Forward campaign. To also be the first para athlete and female Brand Ambassador makes me extremely proud and I hope my work with POWERADE can help encourage both sportswomen and men.
POWERADE Brand Manager, Jodie Timmins, says “New Zealand sportspeople are some of the most competitive in the world and are continually working on all aspects of their game, whether that’s through improving their defensive plays to cutting time off their 100-metre freestyle. POWERADE is designed to be in balance with your body’s fluid, giving high-performance athletes hydration and energy when they need it most. POWERADE ION4 replaces four electrolytes lost in sweat to drive today’s athletes forward.”
“Similar to our ambassadors, POWERADE is constantly looking at different ways to improve. Steven, Kane, Izzy and Sophie have faced many challenges throughout their significant careers, but what makes them strong ambassadors for not only POWERADE, but New Zealand is their will and determination to keep pushing forward,” says Timmins.
To support the launch of the new Always Forward campaign, POWERADE have developed OOH creative, engaging TV ads and social content which feature all four ambassadors sharing moments in their careers where they have overcome obstacles and managed to become the great international sportspeople they are today.
